Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand it off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
In this talk, Teresa helps us explore the key differences between project-based discovery and continuous discovery and a clear benchmark to aspire to. Teresa Torres is a Product discovery coach teaching product teams to infuse their daily product decisions with customer input. She’s the author of the upcoming book, Continuous Discovery Habits and blogs at ProductTalk.org.